E-commerce is an important part of the digital landscape. In fact, research from Statista shows that online purchases are projected to grow to over $49 billion in 2021, up from $44 billion in 2018. And while e-commerce continues to thrive, it’s also seeing some shifts. Influencers are emerging as a new form of e-commerce that is not as well known or understood by consumers. For example, you might not know what an influencer is until you Google search one and find their Instagram account with millions of followers. So, how can influencers help your business? Keep reading to learn more about how these individuals are changing e-commerce and why they’re important for your brand.
What is an influencer?
Influencers are people who have large followings and significant engagement on social media platforms, such as Instagram, Facebook, or YouTube. They are typically celebrities, athletes, lifestyle experts, or other public figures. Because they have large followings, they also have significant engagement and can promote brands by posting content that’s sponsored by these brands. An influencer endorsement is when an individual talks about a specific product or gives their opinion on a service. This is typically done through social media posts. In order to determine the size of an individual’s following, you can use a platform like Instagram to see the number of likes or comments a specific post receives. This number can give you an idea about the reach of the influencer.
Why are Influencers Important for E-commerce?
An influencer’s large following can introduce new products to their followers. This is helpful for brands that are launching new products and need to get the word out. It’s also helpful for brands that have been around for a while but need to reach new customers. New and old brands can partner with influencers to promote their products through posts or videos. This can help the brand reach new audiences that the brand might not have reached otherwise.
Influencers can also help brands stay relevant. When a specific product or service is trending, brands can work with influencers to create content that will help the brand stay in the conversation. This can help brands stay in the minds of consumers, which can be helpful when consumers are ready to make a purchase. Consumers might not remember the name of the brand, but they might remember the product.
Influencers are changing e-commerce by educating consumers.
One way influencers are changing e-commerce is by educating their followers. This can be done through posts or videos and can be specific to a product or general information about a topic. By educating consumers about products or topics, influencers can help consumers make better decisions. This can be especially helpful when making decisions about health or beauty products because there are so many options on the market. By educating consumers about products or topics, influencers can help consumers make better decisions. For example, influencers can help consumers decide which face mask is best for their skin type. This can be helpful for the brand hosting the influencer and for the consumers reading the post or watching the video.
Influencers are important for e-commerce because of their reach.
As we’ve discussed, consumers are likely to trust and purchase products that they’ve heard about from an influencer. This is helpful for brands because it can help them reach a wider audience. If a brand works with an influencer, that influencer might share the post with their followers. That post might reach people who aren’t currently following the brand. This can be helpful for brands because it can help them reach a wider audience.
Influencers are also changing e-commerce by acting as product testers.
Brands can use influencers to test products to see what consumers think. This can be helpful for brands that want to make sure their products are meeting consumer expectations. It can also be helpful for brands that want to ensure their products are safe. For example, if a brand just released a new sunscreen, it might want to work with an influencer to test the product to make sure it doesn’t cause any negative reactions. This can be helpful for the brand, as well as the consumers who are testing the product.
Influencers are also important for e-commerce because of their direct influence.
When brands partner with influencers, they might be able to get the influencers to communicate directly with the brand’s followers. This can be helpful because the influencer’s followers trust the influencer. So if the influencer is promoting a certain product, the followers will probably trust the influencer and purchase the product. This is different than an advertisement because it’s coming from someone that the followers trust. This can be helpful because it can help brands reach a wider audience. It can also be helpful because it can help brands maintain a certain image or brand identity.
Finally, influencers are important because they can serve as brand ambassadors.
If a brand works with an influencer and the influencer loves the product, they might want to continue working with the brand and help promote their products. This can be helpful because they will likely be advocates of the brand. This can be helpful because it can help the brand reach a wider audience. It can also be helpful because it can help the brand maintain a certain image or brand identity.
Overall, influencers are important for e-commerce because they can introduce new products. They can also help brands stay relevant, act as product testers, build trust, and serve as brand ambassadors. This can be helpful for brands because it can help them reach a wider audience and stay in the conversation with consumers. If you want to integrate influencers to your business our digital marketing experts can help you by searching for the right influencer for your business. Contact Us Now