Duties and Responsibilities:
- Brand Strategy Development: You would be responsible for developing comprehensive brand strategies. This involves identifying target audiences, crafting brand messages, and establishing brand positioning within the market.
- Market Research and Analysis: Conducting market research to understand consumer behavior, market trends, and competitor strategies. This information will be crucial for making informed decisions about branding, product development, and marketing campaigns.
- Offline Marketing Initiatives: Planning and executing offline marketing initiatives such as events, sponsorships, promotions, and traditional advertising campaigns. This could involve collaborating with agencies, negotiating contracts, and overseeing the production of marketing materials.
- Online Presence Management: Managing the online presence of both brands across various digital platforms, including social media, websites, and e-commerce channels. This includes creating engaging content, responding to customer inquiries, and monitoring online reviews and feedback.
- Sales and Distribution Support: Collaborating with sales teams to develop sales strategies, promotional materials, and incentives to drive sales.. This may also involve analyzing sales data to identify opportunities for growth and optimization.
- Brand Performance Monitoring: Tracking key performance indicators (KPIs) related to brand awareness, customer engagement, and sales revenue. Using analytics tools to measure the effectiveness of marketing campaigns and make data-driven recommendations for improvement.
- Brand Compliance and Standards: Ensuring that all marketing materials and brand communications adhere to brand guidelines and standards. This includes maintaining consistency in messaging, visuals, and brand voice across all touchpoints.
- Cross-functional Collaboration: Working closely with various internal teams such as product development, sales, and customer service to ensure alignment with brand objectives and strategies.
Qualifications:
- Bachelor’s degree in Marketing, Business Administration, Communications, or related field; master’s degree or relevant certifications preferred.
- 3-5 years of brand management, marketing, or related experience.
- Proven track record in developing and executing successful brand strategies, both offline and online, with a focus on sales-driven campaigns.
- Familiarity with the consumer goods industry, particularly home products, electronics, or similar sectors.
- Understanding of market trends, consumer behavior, and competitive landscape.
- Ability to think strategically and develop long-term brand strategies aligned with business goals.
- Strong analytical skills for market research and data-driven decision making.
- Creative mindset to develop innovative marketing campaigns that resonate with target audiences.
- Proficiency in crafting engaging content for various channels.
- Excellent communication and interpersonal skills.
- Proficient in digital marketing tools and platforms, including social media, email marketing, SEO/SEM, and analytics.
- Understanding of e-commerce strategies and online sales channels.
- Effective project management abilities with attention to detail and task prioritization.
- Adaptability to fast-paced environments and willingness to embrace new technologies and market trends