Gone are the days when social media was just a place for sharing photos and videos. It has become a crucial marketing tool that helps businesses promote their brand and connect with their audience worldwide. There are billions of users logging in and spending hours every day on their social media accounts. For marketers and business owners, this is not only a massive number – they’re potential customers.
If your business doesn’t have a social media presence, then you are missing out on a lot of benefits. Using social media as a marketing tool is currently the most cost-effective and probably among the most efficient strategies you can have for your business. In fact, successful brands are able to use social media platforms in myriad ways to attract new customers and gain their loyalty. Continue reading to find out how your business can benefit from a good social media marketing campaign.
What is social media marketing anyway?
Social media marketing is simply making use of different social media platforms to connect with your audience to build your brand, increase sales, drive traffic, and achieve other marketing campaigns. This can be in the form of interesting articles, eye-catching graphics, or short videos. The goal is to create content that your followers will want to share with their own followers, thereby increasing your reach.
Keep in mind, however, that social media marketing doesn’t revolve around publishing good content alone. This also includes responding to comments, engaging followers, launching social media ads, and tracking results. But it doesn’t stop there. For a social media marketing campaign to work, it requires creativity, data-driven strategy, and planning. As the social media world continues to evolve, it is possible to see a different approach, tools, and even more platforms in the future.
What are the best social media platforms for marketing in the Philippines?
Social media has become an integral part of our daily lives. That is why it is just natural to see new social media apps popping up every day. But if you are looking for the best social media platform for marketing, you need to consider your marketing goals and target audience. To help you narrow down your choices, we listed down below the 8 top-performing social media this year.
Facebook remains to be the king of social media. According to the latest data from Statista, Facebook has roughly 2.96 billion monthly active users as of the third quarter of 2022. This number has also made Facebook the most-used social network worldwide.
In the Philippines, there are at least 89 million active Facebook users as of July 2022. The Facebook audience also spans different demographics. This also means that any industry can find an audience on this social network.
Good thing that Facebook has advanced targeting capabilities. When you launch a Facebook ad, you can target users based on several factors such as age, location, gender, interest, and so much more. You can also take advantage of the Facebook Pixel to target the customers who have previously visited your website.
Like Facebook, Instagram also has a massive number of users. According to the latest data from Meta Earning call, Instagram has reached the 2 billion mark number of users worldwide this year. While in the Philippines, there were 19.5 million Instagram users as of January 2022. What’s more, users spend 11.7 hours per month on the platform according to the article published on Hootsuite.
Instagram also has several tools and features that help marketers and business owners connect to their audience and sell products. These include advanced Instagram analytics, shoppable Instagram Posts, and the new standalone video platform, IGTV.
Tiktok
Even though one of the earliest social media platforms, Tiktok has taken the world by storm. The social media platform was first released in 2016 in the Chinese market. But it was in 2020 that it rose in popularity worldwide. Right now, the app is available in 150 countries and there are over 1 billion active users every month.
In the Philippines, Tiktok has 44.4 million users as of 2022. An article published in Meltwater claimed that TikTok is the top 3 leading social media platforms among internet users in the Philippines. Furthermore, according to their research, 67.9% of Filipinos aged 16-64 consider Tiktok as their most-used social media platform.
Youtube
YouTube is one of the earliest video social media platforms. It is safe to say that the platform is also among the most successful video-sharing networks. YouTube has 2.1 billion monthly active users around the world. And about 122 million people are streaming on YouTube each day. In the Philippines, Google’s data resources indicated that YouTube had 56.50 million users in early 2022. Amazingly, this is already equivalent to half of the Philippines’ entire population.
What makes YouTube special though is that it is the second-largest search engine in the world. This also means that people visit this website to make search queries. It’s a good platform for industries that use reviews, tutorials, and product guides as part of marketing campaigns.
Twitter hasn’t reached a billion mark when it comes to the number of users. The social media platform has 368 million active users across the globe as of December 2022. In fact, data from Statista showed that this number would likely decrease to approximately 335 million by 2024. In the Philippines, however, Twitter still has a massive number of users amounting to 10.50 million in early 2022.
Marketers and business owners can take advantage of real-time engagement on Twitter. It is useful for responding to customer inquiries, live events, or running a Twitter chat. Since Twitter focuses on words, it’s a good place for you to hone your brand voice. Add a little creativity and pair it with a hashtag, and you might set a new trend on this platform.
LinkedIn is a professional network that allows businesses to connect with other professionals in their industry. This also means that LinkedIn’s audiences are working professionals or those people who are looking for new opportunities.
LinkedIn has over 875 million users worldwide. LinkedIn is a perfect platform for B2B marketing. Furthermore, it’s also an ideal space to showcase your brand values.
Benefits of social media marketing for business
Having a social media presence is no longer optional for business nowadays. Social media has the power to influence consumer behavior when it comes to making a buying decision. An effective social media marketing can bring any business to a greater height.
Establish a strong presence online
As you may already know, there are billions of social media users worldwide. With the right social media marketing campaign, you will be able to reach this massive audience. By creating engaging content, you have a great opportunity to reach new customers and increase your brand awareness. What’s more, all social media right now is powered by a smart algorithm that allows you to target specific audiences.
Improves your relationship with your customer
Using social media allows you to build a stronger relationship with your target market. You can engage your social media followers in your post. Consider running contests or giveaways as well to further demonstrate your appreciation for their support.
You can also use your social media to provide good customer service. Respond to their queries as promptly as possible and provide helpful support whenever needed. By consistently doing this, you can create a more personal connection with your target market. Remember that a strong engagement with your audience can lead to increased customer loyalty.
Cost-effective Marketing Approach
Investing in social media marketing is probably the most cost-effective marketing strategy you can implement for your business. In fact, some campaigns that can be launched on social media are completely free. For instance, you can share blog posts, videos, and photos to catch your audience’s attention. You can also publish more engaging content such as polls and games. You only need creativity and eye-catching visuals.
Partner with a reliable social media marketing agency
Social media is a crucial marketing tool for businesses trying to reach their target audience and promote their brand. By providing engaging content or implementing a paid ad, you can reach out to your market online and eventually increase your sales.
However, it is important to remember that social media marketing requires time and effort. Furthermore, you need to be consistent to gain people’s trust. This is where you need the service of a social media marketing agency like Be Global E-commerce.
We have a team of experts who specialize in creating and executing effective social media campaigns. Our team understands the latest trends, algorithms, and best practices in the industry. We strive to help businesses across different fields to create a tailored strategy that meets your needs and goals.
