How to Build a Winning E-commerce Digital Marketing Strategy: a step-by-step guide
In 2022, the Department of Trade and Industry (DTI) reported approximately 2 million sellers in the Philippines. This number was just an estimate but it highlighted how crowded already is the e-commerce landscape in the country. This is why having an effective digital marketing strategy for an e-commerce business is a must to stay ahead […]
How to Optimize Your E-commerce Site for E-E-A-T: Strategies and Tips
Google recently launched an algorithm update to tackle spammy and low-quality content. And just like the previous core update, this once again put Google’s E-E-A-T concept into the limelight. As a result of this move, many industries, including e-commerce, have been forced to rethink their E-A-T strategies. E-E-A-T, which stands for Experience, Expertise, Authoritativeness, and […]
Paid Search Marketing: What is PPC Advertising?
Several digital marketing strategies could help your business flourish online. But let’s face it, not all of them may work for your business. But do you know that there’s a highly targeted and trackable marketing strategy where you only pay for the result? You read that right. It’s called pay-per-click advertising or PPC advertising, and it’s currently […]
How to promote your business on LinkedIn for free?
With more than 900 million users worldwide, LinkedIn remains to be one of the most powerful tools for marketing. Different research in the past also revealed that LinkedIn is more effective for lead generation than other giant social media channels. This is why having a solid Linkedin marketing strategy provides so much value to any business. But, what if […]
How to set up an effective LinkedIn account for business?
If you’re not using LinkedIn for marketing, then you are missing out on a lot of opportunities. Gone are the days when the LinkedIn business account was solely used to hire professionals. Today, several companies worldwide use LinkedIn as a marketing tool to boost brand awareness and generate leads. So are you ready to unleash the power […]
LinkedIn Marketing for Business: Tips, Strategy, and Best Practices
Before anything else, let’s be clear: LinkedIn is a social media platform. Yes, you read that right but it is no secret that people flock to the network to look for a job or people to hire. If you are a social media marketer or a business owner, you might want to rethink the way […]
The New Twitter Blue is Here: Here’s Every Marketer Should Know
Twitter Blue, the subscription service of Twitter is finally here in the Philippines. This new system may change the way we use Twitter, especially for digital marketers and business owners out there. Twitter’s decision to introduce a paid verification option has caused controversy worldwide. Before, the accounts were manually reviewed before being awarded the coveted […]
Why Every E-commerce business needs Digital Marketing?
In today’s ever-changing digital world, every brand and business needs to have a solid digital marketing strategy to stay at the forefront of their industries. The e-commerce business is no different. In fact, digital marketing is more crucial for online businesses as their operations rely on the Internet. If you run an e-commerce business, your goal is to attract […]
How to Handle Negative Reviews on Your Business?
Online reviews matter. Good reviews can build your business up while bad ones can bring you an opportunity for a free digital marketing strategy. Depending on how you deal with it, both positive and negative reviews can impact real business outcomes. Why Do Bad Reviews Matter Too? So, you finally launched your business. And since you […]
9 Best Digital Marketing Strategies for E-commerce
We know we mentioned this before, but it is worth repeating – you need a digital marketing strategy for your ecommerce business. In today’s competitive market, having a strong online presence is crucial, especially for online businesses. Having a solid digital marketing strategy is the most effective way to cut through the noise and increase visibility […]