Today, everyone is a potential customer. This means your potential customers are everywhere – and they’re armed with the power of search, social media, and online user reviews to find you when they want to buy something. This is why digital marketing has become so important in online retail. These channels give businesses new ways to reach their customers directly, which can result in more sales and loyalty from existing customers. If you’re looking for some insight on how digital marketing can impact your business, read on for our insider take on the pros and cons of different marketing methods as well as tips for getting started today.
What is Digital Marketing?
Digital marketing is the process of creating content (like blog posts, videos, or webinars) and marketing campaigns (like email marketing, ad campaigns, branding, web development or social media marketing) that get you more customers and sales.
The main goal of digital marketing is to get more people to know about your product or service, try it, and buy it. Digital marketing campaigns might use social media, email marketing, content marketing, influencer marketing, paid advertisements (like Google Ads or Facebook Ads), or other channels to reach potential customers and encourage them to take action. Digital marketing is a very broad term that covers online advertising, email marketing, content creation, social media, etc. It’s used to generate leads, increase sales, and build your brand.
Why is digital marketing so important in online retail?
The typical online shopper has become increasingly accustomed to shopping via mobile devices. This means customers are now more likely to turn to their phones to research products, compare prices, and navigate to e-commerce sites. This shift has been driven by the rise of social media and the growing demand for convenience. Plus, the average internet user has become accustomed to receiving personalized content.
The impact of this shopping behavior on retail marketing is clear: you need to be where your customers are – and that’s predominantly through digital channels. Digital marketing is so important because it allows you to reach out to your customers directly through your website, social media channels, and email marketing campaigns. It’s also cost-effective and scalable, making it the ideal source of new customers and increased revenue for online retailers.
Facebook Ads for Online Retail
Facebook Ads are online advertisements that you can custom-create and display on your page, in your customers’ newsfeeds, or on their friends’ timelines. Plus, you can also target your ads to certain demographics – like people who live in your city or are in your customer base.
The great thing about Facebook Ads is that you can create different ad types that can tap into your customers’ emotions. For example, you can create an ad to promote a sale or drive customer engagement. Facebook Ads for online retail can be incredibly effective for a few reasons. First, the platform has 1.79 billion daily active users, making it an excellent platform to reach a wide audience. Second, Facebook Ads are relatively affordable, you can quickly create and launch ad campaigns, and boost sales with various types of ads. Ad extensions also allow you to add extra information to your ad like a product link, image, or description.
Google Ads (or AdWords)
Google Ads are advertising campaigns that allow you to promote your products, services, or website on Google’s online advertising network. AdWords is the most popular form of online advertising, including search engine optimization (SEO), pay-per-click (PPC) advertising, remarketing, and more. Google Ads can be particularly effective for e-commerce brands and retailers who want to increase their overall sales.This type of advertising allows you to choose which keywords you want to bid on. Then, when someone types in one of your keywords, your ad will show up on the right side of the search engine results page.
Google Ads also allows you to track conversions, create and manage campaigns, send email notifications, and more. Plus, all of these features are available from within your Gmail account.
TikTok is a massively popular video-sharing platform. It’s most similar to Instagram and TikTok is a great place to build a following, create content, and host marketing campaigns. TikTok Ads are a new form of advertising on the app that lets you promote your brand and products. It can be a great option for online retailers who want a quick and easy way to boost their marketing efforts. It is relatively easy to create and launch, and allow you to create engaging videos that link back to your website or social media pages.
One of the best things about TikTok is that there are no set-up costs or minimum spend requirements, and you can create and launch an ad in a matter of minutes.
Instagram Ads are advertisements that you can create and display on your Instagram account. They can include a wide range of things, from video content to product images, and you can use them to boost your brand and drive sales. Instagram Ads can be incredibly effective for e-commerce brands who want to reach their target audience and sell more products. Plus, Instagram Ads are relatively affordable and straightforward to create, and you can schedule when your ads appear so that you don’t disrupt your customers’ experience.
Instagram has more than 800 million monthly active users, making it an excellent platform to reach a wide audience. Plus, posts on Instagram Stories are deleted after 24 hours, so there’s a higher chance that your ads will be seen.
Digital marketing is a great way to increase brand awareness and boost your sales. Plus, these digital channels allow you to reach your customers directly and are cost-effective and scalable. The key to success with digital marketing is knowing which channels to use and how to create effective campaigns. If you’re ready to start or improve your digital marketing strategy, the tips above should help you get started or contact us.