This year, Black Friday will be bigger than ever for e-commerce. According to Forbes Advisor, 20.8% of retail purchases are expected to take place online in 2023. However, with so many competitors offering enticing discounts and deals, how can you make your e-commerce store stand out? You need a winning Black Friday e-commerce marketing strategy to capture customers’ attention and boost your sales.
For e-commerce businesses in the Philippines, crafting a winning Black Friday marketing strategy is essential to rise above the competition.
It’s going to be a tough battle this year. That’s why we have prepared these Black Friday e-commerce marketing ideas. We ensure every marketing tip and strategy here is specific and explained in detail to help you get started easily.
1. Create a Black Friday Countdown Campaign
How do you make an effective Black Friday marketing campaign? You need to tap into two powerful psychological factors: the fear of missing out (FOMO) and the sense of urgency. These two factors can motivate shoppers to act fast and buy products. One strategy to do this is by launching a countdown campaign.
As the name suggests, it has a countdown timer to mark the end of your sale or until a product launch. It’s an effective way to instill a sense of urgency during a shopper’s purchase decision.
Make sure that your countdown timer is visible on multiple channels. Display this timer as your banner, a pop-up menu, or on specific product pages. You can also do a countdown on your social media or send the timer to your customer’s email.
2. Show How Many Items Left
Apart from the countdown timer, you can drive a sense of urgency by simply choosing words to use in your Black Friday e-commerce marketing campaign. Our recommendation is to use “soon-out-of-stock” promos. In this strategy, you need to mention how many items are left in your inventory.
The listing of Qoncept Living is a perfect example of this. From the image above, you can see that only 1 piece left. This is a psychological trick that works by creating a sense of urgency and scarcity. The idea here is that when people see that the number is getting lower, they feel a strong desire to act quickly and make a purchase before it’s too late. This way, they can avoid the regret of missing out on a great deal.
3. Offer Free Shipping Promotion
Make sure to offer a Free Shipping Promotion during Black Friday. The reason for this is that shoppers already expect this promotion during a sale event. Some of them may be dissuaded by an additional shipping charge, resulting in cart abandonment.
Keep in mind, however, that if you’re going to offer a free shipping deal, it’s going to be your expense. If you’re not careful, it can eat away all your revenue.
A good strategy is to set a minimum order amount that qualifies for free shipping. This way, you can encourage your customers to buy more. And this actually works! According to a study, 78% of consumers are willing to buy more items in order to qualify for free shipping.
Another option is to partner with an e-commerce enabler. This company offers comprehensive e-commerce solutions to online businesses regardless of size and products. They have multiple carrier partners for their daily multitude of orders. This also means that they have access special rate that you can’t get anywhere else.
4. Incorporate Gamification in your Black Friday Marketing Strategy
Having a discount contest is a clever and fun Black Friday marketing strategy. This is not only a way to boost sales during the Black Friday event. It is also an effective strategy to boost your followers and brand awareness.
According to Hubspot, brands that incorporate gamification gain an average of 34% new fans per campaign.
Your content shouldn’t have to be complicated. A simple liking, commenting, or sharing your page should do the job.
5. Host Live Shopping Events
Go live this Black Friday! This is an effective marketing strategy to engage and showcase your products. During your live event, you can demonstrate product features, answer questions, and offer exclusive discounts.
You can also do live selling to increase your sales. A report by McKinsey found that live selling can increase sales conversion rates by up to 30%.
As you can exhibit your product in real time, it will be easier for you to build trust. Plus, the more likes and comments you get, the more social proof you have.
6. Run Referral Program
The referral program is one of the most effective marketing and business strategies to promote one brand. With referral marketing, you’re motivating your existing customers to spread the word about your business and product. In return, you’re rewarding them with some sort of incentive.
Referrals are more direct and authentic since it’s customers who are doing the marketing for you. According to a Nielsen study, 92% of consumers trust personal recommendations more than any other form of marketing.
If you’re planning to run referral marketing for Black Friday, make sure to start early.
7. Create Gift Guides
As Black Friday marks the beginning of the holiday season, many online shoppers will be hunting for presents during this sale event. That’s why creating a gift guide is a perfect marketing strategy.
You can create blog posts, video tutorials, or graphics for your customers. Make sure to add personalized recommendations. You can categorize gifts by interests, budgets, or occasions, making it easy for shoppers to navigate and find the ideal items.
Another effective marketing strategy is to send them emails showcasing products similar to those customers have previously purchased. This can increase the likelihood of additional purchases.
8. Create a Black Friday Landing Page
Your customers should be able to find your Black Friday promotions and deals easily. So, we strongly recommend having a dedicated black Friday Landing page. This can help you avoid a high bounce rate or cart abandonment rate.
We also recommend making your Black Friday page available all year long and not just a one-time deal. This is a good way to boost the page authority and rank high in searches related to Black Friday.
After, a Black Friday event you simply need to set up a countdown timer to build anticipation. You can a blog subpage to improve SEO.
9. Targeted Paid Advertising
Paid advertising can make a lot of difference during a Black Friday. Paid ads on search engines and social media let you reach your ideal customers based on various criteria, such as their interests, age, location, and more.
For instance, if you’re an e-commerce business that sells furniture, you may want to target an older age group. They are more likely to appreciate house products and have the budget to afford them.
A HubSpot survey revealed that 32.9% of shoppers were enticed by online ads to seize the best deals on Black Friday. Meanwhile, social media came close with 32%.
10. Launch Retargeting Campaign
As the name suggests, retargeting is a digital marketing strategy designed to show ads to potential customers who have previously interacted with your brand but did not take action.
These potential customers might have previously visited your social media page or website. Also, they may already have added your product to their cart but didn’t check out.
Your retargeting campaign will serve as a reminder to your customers, keeping them aware of your brand. According to the study, consumers are 70% likely to convert with retargeting.
Effective Black Friday Marketing Strategy for Your E-commerce Store
With so many businesses competing for attention, it’s important for you to have an e-commerce Black Friday marketing strategy to make the most of this huge shopping event. The marketing tips we gathered above can help you get started.
But if you want to take your Black Friday e-commerce marketing campaign to the next level, you can partner with Be Global E-commerce Corporation. Our entire digital marketing team will guide you not only on Black Friday but also in your every sale event in the future. We can streamline your e-commerce process, making sure every order is addressed efficiently.
Contact us today and learn more about our service.
