We know we mentioned this before, but it is worth repeating – you need a digital marketing strategy for your ecommerce business.
In today’s competitive market, having a strong online presence is crucial, especially for online businesses. Having a solid digital marketing strategy is the most effective way to cut through the noise and increase visibility online.
However, with countless options out there, it can be quite challenging to find the right approach. You also need to have a cohesive plan on how you can execute the digital marketing campaign you have chosen.
This is the main reason why we created this blog. On this page, we will share some of the most effective digital marketing strategies that can help boost your sales and grow your brand online. Whether you want to increase your traffic, improve your conversion rate, or build loyalty with your customers, the digital marketing strategies below may work for you.
Invest in SEO efforts
- Optimize your website structure
- Use the right keywords in your pages, product descriptions, and blog posts
- Create a link-building strategy – both for internal links and backlinks.
When SEO strategy is done right, you can rank highly for popular search terms that are relevant to your products. You are more likely to create a sale since the searcher is already looking for what you are offering.
Optimize your product visualization
Since your customers don’t have the privilege to see the product personally in E-commerce, your images are your only representation of your product to them. It is important to take this very seriously, as your product photos are among the key-deciding factors for buyers in making a purchase.
Studies have shown that high-quality product photos can lead to increased sales, as customers are more likely to purchase products that are presented in a visually appealing manner.
We suggest using tools that allow your buyer to zoom in or spin your product for a 360 ° view.
Apart from the visuals, you can also SEO optimize your product images. One way to do this is by providing alt text to the photos. Your Alt text should be informative and contain relevant keywords. When done properly, this practice can bring your images to the top of Google image search results.
Adapt Social Commerce
Do you know that you can let your customers buy your product directly from your social media account? You read that right. There are different ways to do this. Right now, social media platforms like Facebook, Instagram, and Pinterest have their marketplaces. Here, anyone can set up a store and sell products directly to customers.
Shoppable posts and stories on Instagram and Facebook is also ideal example. As the name suggests, this clever feature allows customers to purchase directly from the post. Shoppable posts include a clickable bag icon, that displays the product name and price when tapped. Typically, it also includes a “view button” that can be linked to your website.
Live Shopping is another way to sell products on social media. In fact, this practice has become a trend in social media e-commerce. Live shopping allows you to engage with your audiences while promoting and selling products. This is a great opportunity for you to showcase your products in action.
Create a Google Merchant account
Apart from social media, you can also list your products on Google. The search engine has a merchant center where you can upload your product catalog. And this is completely free. When done successfully, your product data such as your prices, images, description, titles, and other information will appear in relevant searches on Google.
What is more exciting, is that your product is displayed on top of the search engine. So, there is no way for shoppers to miss your products.
By making your products available across a range of Google services, businesses can reach a wider audience and increase their chances of making sales.
Retarget Website Visitor
Retargeting also known as remarketing is a powerful digital marketing strategy for e-commerce sites. This technique involves targeting audiences who already have interacted with your brand or website. They may previously visit your website, check your social media page, or added your items to your shopping cart. Essentially, your ads will be shown specifically to these individuals to re-engage and encourage them to take action.
Retargeting is a must-have e-commerce marketing strategy for a number of reasons. For one, it allows you to focus your effort on certain people, allowing you to personalize your internet marketing strategy. It is also a great way to stay top-of-mind with your potential customers. Your ads can be a reminder of the products and services that they may be interested in.
Retargeting strategy for e-commerce business also increases the likelihood of converting. Since your audiences are already aware of your brand, it is much easier for you to turn them into paying customers.
Give Incentives To Customers
Giving incentives to customers isn’t entirely new. Every brand is doing this. So if you’re not adopting this ecommerce marketing technique, you are missing an opportunity.
Incentives can be in a form of discounts, coupons, reward programs, and even free gifts. These incentives can make your product more appealing to your audience.
Offering incentives is a very effective digital marketing strategy, especially for e-commerce businesses. It can help attract new customers. For instance, giving gifts can tempt first-time customers to try your product. If they like it, you can convert them into long-term customers.
Giving incentives can also be a powerful strategy for retaining existing customers. You can launch a reward and loyalty program to keep them interested and loyal to your brand.
Another powerful e-commerce marketing strategy is to launch a limited-time discount program. This is a smart move as it can create a sense of urgency. You will be able to encourage your customers to make a purchase sooner, allowing you to boost your sales in the short term.
Encourage customers to leave reviews
Reading reviews is an integral part of the buying process for customers, especially on online platforms. A 2021 study by Podium revealed that 9 out of 10 consumers or 88 percent of their respondents consult reviews when discovering a new business.
Reviews are a great way to build trust with your potential customers. When people consider purchasing products, they often turn to reviews to know the quality of your products. A study by Bright Local in 2022 showed that 49 percent of consumers trust reviews online as much as personal recommendations.
Apart from establishing credibility, you can also use reviews to analyze your audience and your product. By paying attention to your customer feedback, you can identify areas you can improve and use it to improve your e-commerce digital marketing strategy.
Invest in the content marketing program
It is important for e-commerce and online businesses to produce consistent quality content to maintain a presence online.
Try creating blog content. This is particularly useful for industries related to technology or those products with complex features. Creating a blog is also an effective way to improve ranking on search engines and regularly connect with customers.
Apart from blogs, you can also create podcasts, videos, and images for more interactive content. You can create these contents to guide and help your customers use your products more effectively.
Run Influencer Marketing
Influencers are like celebrities on the internet. By partnering with them, you can tap into their loyal followers and leverage their influence. Promotions created by social media influencers carry significant weight because their audiences trust their views.
By partnering with an influencer, you will be able to showcase your brand in an organic and more creative way. Influencers can create high-quality content that can resonate with their followers. Furthermore, they can engage with their audience more naturally, which can lead to brand loyalty.
Run PPC campaign
Pay-per-click campaign is probably one of the most classic forms of advertisement on the internet. However, it is also one of the most effective digital marketing strategies that work for businesses, regardless of size.
For Ecommerce Industries, running a PPC campaign is extremely powerful, as it can connect them to customers who are actively seeking products to buy. It is a data-driven and scalable internet marketing strategy that targets online audiences on search engines and social media platforms.
What makes PPC campaign interesting is that you only pay for clicks to your ads. You can also specify the countries, devices, and other options for where your ads will be displayed.
Running a PPC campaign, however, can be complex at times. It follows an auction-based system to decide which ads to show. Furthermore, you need to consistently monitor your progress to get the most out of it.
The golden rule is to increase your budget when the ROI is positive. Good thing, PPC campaigns are one of those digital marketing services that are trackable in real-time.
Digital Marketing Services for E-commerce Business
In today’s digital world, it is important for every business, no matter how big or small it is, needs to have a digital marketing plan that aligns with its goals. The following strategies we mentioned above can help your get started. However, we understand that implementing these internet marketing strategies can be overwhelming. That is where Be Global E-commerce comes in.
Our digital marketing team specializes in providing guidance and support to all businesses that are looking to establish a presence online. Our team of experts can help you with a digital marketing plan that aligns with your business objectives. let’s work together to drive results for your business.
