If you are in a retail business, selling on Lazada should be one of your first priorities. As one of the top e-commerce platforms in Southeast Asia, Lazada offers an opportunity to reach a wide number of customers, boost sales, and eventually grow your business.
But how do you get started? In this guide, we will cover everything you need to know about selling your products on Lazada. From all online seller requirements to setting up a Lazada seller account and a few selling tips, we’ll guide you through the process to help you succeed on the platform.
Why Sell On Lazada?
Do you love shopping online? You are not the only one. Millions of people are already digital buyers. In the Philippines, the e-commerce market was projected to have a compounded annual rate of 14.1% from 2018 to 2028. The online shopping industry continues to experience considerable growth thanks to the convenience and accessibility offered by different online marketplaces. One of these popular platforms in the country is Lazada.
Lazada has a massive customer base. The e-commerce site received 42.2 million site visits last April 2023. In fact, Lazada was ranked as the second most visited e-commerce site in the Philippines by Similar Web, next only to Shopee.
The Lazada platform covers an extensive range of products for customers. It’s the go-to destination of online buyers from tech and gadgets to groceries and home equipment. But what sets them apart are the tools, features, and services they offer for both their sellers and customers. The company has its fulfillment, logistics, and customer service team.
Lazada also supports several payment methods like credit cards, e-wallets, bank transfers, and even cash on delivery. Finally, all Lazada sellers can enjoy exclusive tools such as live streaming, analytics, and several other marketing solutions.
3 Main Types Of Lazada Seller Accounts
There are three types of Lazada seller account in the Philippines. Each type of account has its own feature and requirements. Those who want to sign up and sell products on Lazada must consider their business model, size of business, target market, and long-term goals. To find out which type you belong to, see the description and seller requirements of each one below.
1. Local Marketplace Seller
Local Marketplace accounts can be individual or corporate sellers. They can access exclusive tools and resources. If you are a marketplace seller, you can send your products to Lazada’s drop-off points to ship them to your customers.
To become a local marketplace seller, you must first decide if you want to sign up as a Corporate or individual seller. Corporate sellers represent businesses and BIR-registered businesses. Individual sellers are individuals without BIR-registered businesses. After selecting your Lazada account type you must submit the following seller requirements:
Corporate Seller
- BIR 2303
- Business Permit/Certificate of Registration
- Corporate Bank Account
Individual Seller
- Valid Government ID
- Bank Account Information
- Proof of Bank Account
2. LazMall Seller
LazMall Seller account is a premium account for brands and authorized distributors that offer a wide range of products. You can also be an exclusive or non-exclusive reseller of an established brand.
If you want to apply as a Lazmall Seller, you may need to provide proof of the authenticity of your products:
- Trademark certificate for brand owners,
- Letter of authorization from brands for exclusive/non-exclusive distributors
- Brand purchase invoices for resellers.
You may also need to provide additional supporting documents such as:
- BIR 2303
- Bank Statement
- Logo
3. Delivered By Seller
These are the type of seller who fulfills their own orders. The following are a few considerations for this type of account:
- Lazada Fresh or fresh and frozen goods
- Sellers who require special shipping arrangements
- Sellers who offer value-adding services
- Delivery types that are outside LEL Delivery Partners’ service limits
To qualify for the Delivered by Seller account, you may need to request and apply through Lazada’s registration form that you can find on this link. New sellers need to create their Lazada store and upload their SKUs. They are also required to request geo-restriction for their DBS SKUs. Lazada’s team will be reviewing your application before you can your product on their platform.
How To Sign Up To Sell Your Products On The Lazada Platform?
Now that you know all the requirements needed, it’s time to sign up for a Lazada account. You can follow the simplified steps below so you can start selling on Lazada:
Step#1: Visit Lazada’s official page.
Step#2: At the top menu, click on “Sell on Lazada”.
Step#3: Choose your Seller type and click Sign Up.
Step#4: Enter your number and verify it with an SMS.
Step#5: Pick one of the categories that are applicable to your business: Marketplace, Lazmall, and Lazada Fresh.
Step#6: Fill in the registration form.
Step#7: Input your business information and seller requirements.
Step#8: Upload your products and start selling.
How Much Does Lazada Charge Its Seller?
Signing up for an account as a Seller on Lazada is completely free. However, the marketplace may charge commissions on the sale of each item. The amount varies depending on your seller account.
For instance, if you are a Marketplace Seller you will be charged 1% to 5% commission. Lazmall Seller, on the other hand, may need to pay higher commissions ranging from 3% to 7% of the sale. Keep in mind that this commission rate by Lazada is subject to change. Visit the Lazada seller center for a complete commission guide.
Sell Products On Lazada Like A Pro
Online selling on Lazada presents a tremendous opportunity for any retail business. With their platform business reach and their exclusive features, you can boost your sales and grow your business. However, to maximize your success you need to have selling strategies. This is where Be Global E-commerce Corporation steps in.
Our team has years of experience helping businesses like yours to thrive in online marketplaces. We use tailored selling strategies to ensure that your products stand out and attract your customers. Contact us today and let us boost your sales on Lazada.
