While different social media platforms continue to rise in popularity, Facebook or Meta today remains to be the king of social media. Thanks to its massive number of users, the social media platform has provided a lot of opportunities for businesses to succeed online. Facebook is one of the best platforms for marketing. Here, you can promote your products and engage with your audience through captivating posts. But aside from promotion, did you know that you can also sell products on Facebook directly?
Facebook has evolved into a thriving marketplace. You don’t need a separate website or store to sell your products. If you’re not using Facebook for your e-commerce operation, then you’re missing a big opportunity.
Let this guide be your first step in Facebook selling.
Why sell products on Facebook?
There are several reasons you should never skip selling products on the Facebook platform. The most obvious advantage is its extensive reach. With 2.98 billion active users, Facebook remains to be the most-used social media platform worldwide. By listing your product on their platform, you have the potential to reach a lot of people and drive more sales.
Facebook has also provided several marketing features and tools to help brands connect with their audience more effectively. Specifically, the platform’s targeting capabilities are also among the best in today’s standard. You can target specific demographics, interests, and even locations. This targeting feature lets your products and business be visible to the right people.
Finally, listing products on Facebook is also free. You only have to pay a fee when you officially sell an item.
4 Ways of Selling Products on Facebook
Facebook has provided different ways for merchants to sell their products. You can start with these 4 to sell online:
1. Sell on Facebook Shop
You can create an online storefront for your products directly on your Facebook page. Here, you will connect your web store to your Facebook business page. In this way, important data such as your inventory, orders, products, and collections are synced.
Customers can browse your products without leaving the Facebook platform. When they want to buy your product, they can complete the buying process directly on your Facebook page.
2. Sell on Facebook Marketplace
You can also list your items for sale on Facebook Marketplace. Facebook Marketplace is a free e-commerce platform that was first designed as a consumer-to-consumer (C2C) sales tool. However, in 2019, Facebook added features such as on-site checkout and shipping options that are designed for small businesses.
3. Sell products on Facebook Group
You can also sell products on Facebook buy and sell groups. This is another free sales platform on Facebook. These types of groups are usually used to sell off used products locally.
Typically, people in these groups share the same interest. As a small business, you should aim to not only sell your products but also to establish strong connections with these people. Show them how your brand aligns with their values and interests.
4. Use Facebook Live for Selling
Facebook also has a feature called Live Shopping. As the name suggests, this is the Live Streaming feature where you can sell and engage with your audience in real time.
Live Shopping provides you the opportunity to sell your product in a more fun way. During your Livestream, you can show off your products, answer questions, and get instant feedback from your audience.
Sell Products on Facebook Like a Pro
Which method you choose will depend on your specific business and goals. Keep in mind that you don’t need to stick to one approach. You can combine multiple selling strategies for more flexibility. This may require a lot of work but can be worth it to skyrocket your sales.
Be Global E-commerce Corporation is also here to streamline your e-commerce process. With our team’s expertise, we can grow your sales on Facebook and other online marketplaces. Contact us today and let us show you how we can help you achieve your e-commerce goals.
