Yup, it’s that time of the year already. The holiday season is fast approaching. The breeze is colder than usual and everyone seems in a festive mood. You’re probably ready for the holidays. But what about your social media? Do you have a holiday social media strategy ready?
The holiday season provides a unique opportunity for an e-commerce business to boost sales. It’s important that you prepare your social media platform for holidays to reach new customers and maximize your profit.
If you don’t have a holiday social media marketing strategy yet, you need to start working on it right NOW. Don’t worry will provide you with some social media tips so you won’t be left out this season.
Why Should You Prepare Your Social Media For the Holiday Season?
The holiday season is an important time for brands and businesses to increase sales. A study by Meta, formerly Facebook, revealed that 94% of year-end shoppers are likely to try new brands during this time, compared to 66% the rest of the year.
Also, the Meta study revealed that about 7 out of 10 shoppers appreciate the joy and ease in spontaneous discoveries afforded by social platforms. Furthermore, 74% of people specifically stated discovering items they’re not actively looking for is helpful.
Preparing your social media for the holiday can be a great way to connect with your audience. People are more likely to consume social media content during the holidays, as they have more leisure time. This is the perfect opportunity to show your brand values and showcase how good your products are.
6 Tips for Preparing Social Media Strategy for the Holidays
With a good holiday social media strategy, you can connect with new customers and increase sales. From eye-catching holiday photos to effective holiday ads, here are some social media tips to get your platform holiday-ready.
1. Learn From Your Holiday Strategy Last Year
So, you don’t have a holiday social media marketing strategy in place yet. Don’t get overwhelmed. Start by reminiscing what had happened last year. Analyze your previous year’s results and see what worked and what didn’t. What is your holiday social media content and how did your posts perform? What feedback did you get from your audience?
By learning from your previous year’s social media effort, you can create a more effective social media strategy for the holiday.
2. Refine your target market for the holidays
Understanding your target audience is always a crucial step in creating all forms of digital marketing campaigns. You need to know their preferences, needs, motivations, and behavior. If you have clearly defined your audience, you need to refine it for the holidays. Why? Because some of the people who buy your products may not be the end users, but rather the gift-givers this holiday.
You need to think about who would be interested in giving your offerings as a gift. Then, craft a social media message that would appeal to them.
For example, if you sell fitness equipment, you may want to target not only fitness enthusiasts but also people who want to encourage their loved ones to stay healthy and active. You may need to emphasize the benefits of your products for different age groups, lifestyles, and fitness levels. This way you can create more relevant content for all your audiences.
3. Customize Holiday Photos, Logos, and Thumbnails
Give your social media a festive makeover. Try to customize your logo, profile photo, cover photo, and other thumbnails. You can use holiday-themed photos to get your audience in the holiday spirit. By updating your profile and cover photos regularly, you can alert your audience to a special event that they should not miss.
4. Prepare a Holiday-themed Content
Customizing your profile and cover photo isn’t enough to bring out the festive spirit. Of course, you need holiday content ideas to connect with your audience. For instance, you can provide a holiday gift guide showcasing your products. You can also host a holiday giveaway or contest to encourage your followers to interact with your brand.
5. Don’t Forget About the Holiday Ads
Holiday social media marketing isn’t complete without well-crafted ads. Since many are browsing online during this time, it’s the perfect time to experiment with your social media ads.
Social platforms like Facebook allow you to target specific demographics to help you connect with the right people. You can also boost your holiday social media content to expand your reach. Just make sure that you’re keeping track of your campaign’s results. This way you can adjust your approach accordingly.
6. Schedule Your Content in Advance.
Plan ahead for the holidays. Plan your content strategy ahead of time and use a content calendar to keep track of your posts. This way, you can avoid last-minute stress and potential mistakes.
Good thing social media such as Facebook, X (formerly Twitter), and Instagram support scheduled posting. This will help you save time and make your holiday social media marketing strategy run smoothly.
Is Your Social Media Holiday-Ready?
This holiday, your social media plays a huge role in connecting with more customers and creating sales. The best practices above can help your pages be ready for the holidays. Make sure to plan ahead and be creative.
Ready to boost your holiday social media marketing efforts? Be Global E-commerce Corporation can help you. We have an entire marketing team that can handle your ads, social media content, and even your e-commerce strategy.
Contact us today to discuss your unique strategy for the season.
