If you’re a business owner, chances are you’ve used Facebook for marketing and audience engagement. But here’s a question for you: Have you ventured into selling your products directly on the Facebook platform? You read that right, businesses in the Philippines can still use Facebook for e-commerce, now primarily through the feature Facebook Marketplace.
With billions of users worldwide, this Meta e-commerce feature presents a valuable opportunity for business owners to broaden their networks and boost their sales. Moreover, since the Facebook Shop is no longer available in the Philippines, selling on Marketplace is currently the best way for e-commerce operation on this social network.
In this article, we’ll cover the different ways for businesses and brands in the Philippines to sell and make the most of Facebook Marketplace.
How to List and Sell Products on Facebook Marketplace?
Anyone can list products on Facebook Marketplace for free. You just need a Facebook account and physical products to sell. Here’s how you can list your products on Facebook Marketplace in a few easy steps:
- Open the Facebook app on your phone or tablet, or go to facebook.com on your computer.
- Tap the Marketplace icon at the bottom of the app or the left side of the website.
- Tap the Sell button at the top of the Marketplace screen.
- Choose the category that best fits your product, such as Home & Garden, Clothing and accessories, or Electronics.
- Add up to 10 photos of your product and a brief description.
- You can also add a price, location, and delivery options.
- Tap Next and review your listing. You can edit or delete it at any time.
- Tap Publish and your product will be live on Facebook Marketplace for buyers to see and contact you.
What are the Products You Cannot Sell on Facebook Marketplace?
You can sell almost everything on Facebook Marketplace as long as you follow the platform’s Commerce Policies. The possibilities are endless. We may not be able to list specific items here, but we can shed light on the flip side. Here are the items that are restricted on the Facebook Marketplace:
- Animals, such as pets, livestock, or endangered species
- Illegal prescription, or recreational drugs.
- Weapons, ammunition, or explosives
- Adult products and services.
- Body part
- Digital products or subscriptions.
- Medical or healthcare products.
- Ingestible supplements.
- Real money gambling services.
- Real, virtual, or fake currency.
- Misleading, deceptive, or offensive items.
- Recalled products.
How to sell on Facebook Marketplace as Business in the Philippines ?
Facebook marketplace is no longer a place for individual people to sell pre-loved and random items; it has also become a powerful platform for brands to scale their businesses. Here are the three effective ways how to use Facebook Marketplace for your Business.
1. List Your Products and Sell on the Marketplace
If your products are not on the list of prohibited items, you can sell them directly on Facebook Marketplace. This is an ideal strategy for new e-commerce businesses that aren’t getting enough traffic on their website yet. This approach allows brands to directly reach potential customers within the Facebook community and interact with them directly.
To get the best result, it’s important to create a clear and compelling product listing. Make sure to highlight the benefits and features. Furthermore, you need to accompany this with high-quality product images that capture the essence of your products.
2. Display Your Refurbished Slightly Items on Marketplace
Even your slightly damaged products can contribute value to your business when listed on Facebook Marketplace. This platform becomes an excellent avenue for targeting bargain hunters who actively seeking products like yours.
In this approach, however, you need to ace your pricing strategy. A well-thought-out pricing strategy is essential. Consider offering competitive prices that reflect the condition of the items.
Transparency is the key to selling slightly damaged items in Facebook Marketplace. Make sure to communicate the extent of the damage in your product listings to empower customers to make informed decisions.
3. Launch a Facebook marketplace ads
Right now, Meta allows you to advertise your items on Facebook Marketplace. While this approach doesn’t allow you to sell directly on the platform, it can boost your brand visibility. With a well-crafted Facebook Marketplace ad campaign, you can strategically position your products to appear in front of users who are likely interested in what you offer.
Make sure to utilize Facebook’s ad-targeting features to reach the right audience in the community. Narrow down your audience based on demographics, interests, and online behavior.
Learn How to Scale Your Business With Other E-commerce Marketplaces
Gone are the days when Facebook Marketplace functions like a digital garage sale. It has become a powerful platform for all businesses aiming to tap a wide audience and increase e-commerce sales.
Book a consultation today to learn how we can help your brand flourish online.
