Summary of Position:
The Digital Marketing Specialist’s role is to design, create, and deliver marketing programs to support the expansion and growth of the brand’s services and products.
Familiarity with a wide range of field practices, concepts, and procedures. Marketing specialists rely on judgment in planning and experience to accomplish identified goals.
Duties and Responsibilities:
- Design digital media campaigns aligned with business goals
- Coordinate the creation of digital content
- Manage end-to-end digital projects
- Establish our web presence to boost brand awareness
- Maintain a strong online company voice through social media
- Liaise with the Sales teams to ensure brand consistency
- Suggest and implement direct marketing methods to increase profitability
- Monitor ROI and KPIs
- Stay up-to-date with digital media developments
Qualifications:
- Proven work experience as a Digital Media Specialist or Digital Marketing Manager
- Solid knowledge of paid ads (ex. Google, Viber, FB, LinkedIn, Instagram, TikTok, and the likes)
- Experience with visual communication principles
- Excellent analytical and project management skills
- An ability to multitask and perform under tight deadlines
- Strong verbal and written communication skills
- BS degree in Marketing, Advertising, Digital media or relevant field
- At least 1-2 years relevant experience