If you’re not using LinkedIn for marketing, then you are missing out on a lot of opportunities. Gone are the days when the LinkedIn business account was solely used to hire professionals. Today, several companies worldwide use LinkedIn as a marketing tool to boost brand awareness and generate leads.
So are you ready to unleash the power of LinkedIn for your business? If your answer is yes, then it’s time to create a LinkedIn business account. Your LinkedIn account will serve as your digital storefront where you can showcase your products, services, or even any content that is related to your industry.
Creating a LinkedIn account for business is easy but building an effective page that would stand out is a different matter. It’s all the reason why we made this LinkedIn creation guide.
Continue reading to find helpful tips and best practices that will make your LinkedIn account into a powerful effective marketing tool.
LinkedIn Profile Vs LinkedIn Page: which is the right fit for your business?
LinkedIn profile or LinkedIn page? Which one is better? And which type of account does your business need? We heard this question several times before. But to understand that, we need to understand each one function.
LinkedIn defined profiles as users’ “personal hubs” and a digital representation of their professional brand. You can think of it as your landing page where you can showcase your skills, expertise, and ideas.
On the other hand, LinkedIn pages are the organization’s hub. It doesn’t represent the founder or employees. You can use this to define your “brand voice, identity, voice, purpose, capabilities, and culture on the platform.”
So, if you’re creating a LinkedIn account for business, it’s ideal to create a LinkedIn page instead. After all, you can only launch LinkedIn ads on pages and not on your profile.
However, both LinkedIn profiles and pages can work in tandem for a more powerful marketing strategy. Profiles add a personal touch to your business’s LinkedIn presence. This is a more effective approach as people want to engage with real people.
How to create a LinkedIn account for business: step-by-step guide
Now that you realized that you can’t miss out on the benefits of your LinkedIn page, It’s time to create one for your business. Let’s get down to business and make a shiny page for you. Follow the step-by-step process to get started.
Step#1: On The LinkedIn Homepage, Click The Work Icon In The Top Right Corner
Step#2: Choose the right category for your business.
You will have the following option for your business category:
- Small business – have less than 200 employees
- Medium to large business – have 200+ employees
- Educational institution – for school or university
- Showcase page – use this only if you already have an existing company/business page and this will serve as a subpage for that page
Step#3: Fill out all your page details.
In this step makes sure to complete all the details to give your audience more information about you. Here are the details that you should never skip:
- Business name: Use your business name that appears in all your branding and marketing efforts.
- URL: Did you know that you can choose your own URL for your LinkedIn business page? While you can get creative for your URL, we suggest using your company name to improve your brand recognition.
- Website: Share your website link.
- Company size: How many people work for you? Just give a number. This allows your audience to quickly see how big or small your business is.
- Company type: Is your business a sole proprietorship or a corporation? Pick the option that matches your legal status.
Step#4: After filling out all the required details, tick the box that says you have permission to run this account for your business.
Step#5: Click the “Create page.” button.
Step#6: If you meet the LinkedIn requirements, a page will be created for you. Optimize your page by following LinkedIn best practices below.
5 Best Practices for Building Your LinkedIn Business Page
Having a LinkedIn page for your business isn’t enough, you need to optimize it to showcase your brand the in the best way possible. Follow the LinkedIn best practices below to achieve good results.
1. Present eye-catching visuals
Having a good visual is one of the most effective ways to immediately attract your audience’s attention. So, make sure you have an eye-catching and professional-looking profile and cover photo. Furthermore, LinkedIn also suggested replacing your cover image at least every six months to add more visual interest. You can be
2. Share your website link
If you own a business website, make sure to provide a link on your LinkedIn page. This is a good practice as this link appears on your profile. It could potentially drive traffic to your platform and generate leads.
3. Complete all your details
By completing all your details, you can easily introduce everything about your business to your target audience. It’s also an opportunity for you to showcase your brand’s unique value. Also, According to LinkedIn, pages with complete information get 30% more weekly views.
4. Optimize your LinkedIn Page for Search Engine
You can also apply search engine optimization or SEO to optimize your LinkedIn business page. The best way to do this is by using keywords for the various sections on your profiles. This includes your headline, summary, and services. In this way, your profile can appear on Google or Bing when people search for these key terms.
5. Add profile and social network
Apart from your website link, you can also add your portfolio and social networks on your LinkedIn Page. This can draw more attention from your audience and increase your clicks and engagement. This feature also allows you to take them to other places where they can learn more about your business.
Market your Brand on LinkedIn like a pro
By following the LinkedIn tips and steps above, you can create an effective page for your business. But as mentioned, your LinkedIn effort shouldn’t stop in account creation. You need to craft a LinkedIn marketing strategy that can work for your business.
Be Global E-commerce can help you create a winning marketing strategy on the LinkedIn platform. Our team of digital marketers combines creativity and a data-driven approach to bring your brand to the spotlight, build relationships and generate leads. Our team is ready to help, you just need to send us a message.
