Before anything else, let’s be clear: LinkedIn is a social media platform. Yes, you read that right but it is no secret that people flock to the network to look for a job or people to hire. If you are a social media marketer or a business owner, you might want to rethink the way you use LinkedIn for your business. LinkedIn Marketing is now a thing and is one of the most powerful tools to reach your audience, build your brands, and generate leads.
From running video or text ads to boosting your post, or just being active on a LinkedIn group – you can do many ways to use LinkedIn to promote your brand. However, like other social media marketing strategies, it requires a lot of planning and perseverance.
LinkedIn is a valuable addition to your social media marketing effort. Are you using the full potential LinkedIn for your business? This guide will contain LinkedIn tips and hacks that can help your brand reach new heights.
But First, What is LinkedIn Marketing?
LinkedIn Marketing, in a nutshell, is a form of social media marketing, where you LinkedIn platform to promote your business, brand, or even personality. As mentioned, there are different ways and forms of LinkedIn marketing campaigns but like other digital marketing strategies, the goal is still the same:
- Boost brand awareness
- Drive traffic to your business
- Generate more leads
- Increase business
By using LinkedIn as your marketing tool, you’ll gain access to its different features such as its own analytics tool, sales navigator, and plugins.
Is LinkedIn a good digital marketing tool?
LinkedIn is one of the first social media and it is also one of the most used platforms worldwide. According to recent statistics, LinkedIn had 900.2 million users worldwide on January 2024. Furthermore, there were 13 million Filipino LinkedIn members in early 2023.
However, LinkedIn’s wide number of users isn’t the only reason why it’s an effective marketing tool for businesses. Unlike other social media such as Facebook and Twitter, LinkedIn is a professional platform. This means that the platform is designed to establish and reinforce business relationships.
The majority of its users are also working professionals. This is why LinkedIn is ideally suited for a business that follows a B2B model. It’s the perfect place to bolster company’s credibility and credential.
LinkedIn lead generation capability is also something you cannot ignore. According to Wpromote’s State of B2B Marketing Report, 89% of B2B marketers use LinkedIn for lead generation and 62% claim it generates leads more than twice as many as the next-highest social channel.
7 LinkedIn Marketing Strategies for More Effective Campaigns
As you can see, LinkedIn for marketing offers unique benefits for your business. With a good Linked strategy and execution, you can showcase your brand capability, build trust, and reach out to new prospects.
But how to start promoting your business on LinkedIn? We listed down the simplest yet very effective LinkedIn marketing tips and steps you can do today.
1. Create a LinkedIn page and optimize it
There are two ways in creating an account on the LinkedIn platform: LinkedIn Profile and LinkedIn Page. These two may appear similarly on your feed but they have a different purpose in LinkedIn Marketing.
If you opening an account for your business, it’s ideal to open a LinkedIn page Instead. Set-up a LinkedIn page is easy and free. However, you need a business name and email before you can proceed.
Once your Business LinkedIn page is created don’t forget to optimize it. Make sure that all sections and tabs of your page are properly filled out. This way you can introduce your business to your visitors. According to LinkedIn data, pages with complete information get 30% more weekly views.
Visuals of your page are also important. The social platform itself recommended creating an eye-catching cover image and replacing it at least every six months.
2. Understand your audience
Defining your target market is always an important step in creating any marketing campaign. LinkedIn Marketing is no different. While the platform is perfect for targeting B2B audiences, it is still important to target the right audience to avoid attracting visitors who are not interested in your products and offerings.
Fortunately, LinkedIn provides an array of targeting options that enable you to refine your outreach. You can filter based on a number of criteria such as location, company size, and industry. By leveraging these features, you can ensure that your efforts are focused on the most promising leads.
3. Publish content consistently
LinkedIn is known for its extended content lifespan. This means that if the algorithm notices the quality of your content, it will remain visible and relevant to users. However, you also need to be consistent.
Whether you decide to publish daily, every other day, or even once a week, it is essential to maintain a consistent publishing schedule. Unlike other social media, LinkedIn value consistency.
But beyond pleasing the algorithm, publishing routinely is also a way to build trust with your audience. When you establish a schedule, your network will expect your content. Meeting this expectation over time could help you reinforce your brand credibility.
4. Share External Articles
Do you know that you can publish external content on your LinkedIn page and profile? You read that right. In fact, you are allowed to post other people’s content as long as it provides value to your network.
However, if you’re going to use others content, our tip is to acknowledge them in your post. You can tag them to give them the credit and appreciation they deserve. While it is not mandatory in Linkedin, crediting your source helps you avoid accusations of stealing content.
Giving credits to the owner can also lead to increased engagement. How? By tagging them on the platform, there’s a chance that they comment on your post or even share it in their own network. So you see, a simple act of recognition is also a good LinkedIn marketing strategy.
5. Try LinkedIn Ads
Like other forms of digital marketing ads, LinkedIn ads allow you to reach a wide audience immediately. You don’t need to wait for your target market to stumble on your page. With your LinkedIn advertisement, you take charge and appear on their feed directly.
LinkedIn Ads appear in different forms and formats. You can connect using text ads, video ads, sponsored content, dynamic ads, and so much more. You can choose depending on your goals, marketing campaign, and budget.
6. Boost your content
Another way to extend the reach of your page is through boosting. This is a good LinkedIn Marketing technique that lets you amplify certain content and target and increase the likelihood of engagement.
To get started, you simply need to select a special content that you think your audience will be interested in. It can be a product launch, a new service to offer, or even a video clip.
When you boost content, you will be creating a campaign in your campaign manager dashboard. With that said, your boosted functions like an advertisement on the platform.
7. Track and refine your performance
Tracking your performance is always good practice. Doing this gives you insights into the type of strategy that works and the ones that need improvement. Furthermore, you can these critical data to understand your audience more.
For instance, you can use the data you have to know the subject of content they are interested in, the type of format they are more engaged in, and the time your audiences are most active.
Good thing LinkedIn analytics can provide all the strategic information you need. Be sure to take advantage of this feature to level up your campaigns and drive real results.
A Next-level LinkedIn Marketing Campaign
The following LinkedIn marketing tips above can help you get started boosting your brand reach. This may take time before you actually grow your network, but it’s definitely a worthy addition to your digital marketing effort.
Don’t let the opportunities offered by LinkedIn for your business. If you don’t have time or just need a guide in creating a successful, you can always ask for help. Be Global E-commerce Corporation has an entire digital marketing team ready to assist you. We have a pool of digital marketers who love social media and know how to make it work for you. Just let us do the marketing and watch your business soar.
