So, after a long session of argument with your brain and making a lot of research, you finally decided to bring your digital marketing strategy to the next level. Right now, you are ready to invest in paid marketing, specifically pay-per-click marketing campaigns or PPC marketing campaigns.
That’s great! Starting a PPC marketing campaign for your business can drive traffic and generate leads and sales. When done correctly, your PPC campaign can draw quick and massive results.
But, there’s a catch. You don’t know where to start. But don’t worry, it’s exactly the main reason why we created this PPC guide. In this article, we’ll explore the essential steps to launch a successful PPC marketing campaign.
Step 1: Define Your Goals And Budget For Your PPC Marketing Campaign
Planning is a critical step in starting a PPC marketing campaign. You need to establish a strong foundation to increase your chance of success. One way to do this is by having a clear idea of what you want to achieve.
Are you launching a PPC campaign to generate traffic to your business website? Or maybe you want to sell more products? When you have a goal in mind, the next step is to ask yourself: How much are you willing to spend to achieve that goal?
Answering all these questions will help you set more realistic and measurable goals. You can also use different tools from your preferred PPC Ad platform to estimate how much budget you need to get you to your goals. Setting this clear is the best way to start a successful PPC campaign.
Step 2: Decide The Right PPC Ad Format For Your Business
Now that you have a goal and budget in mind, it’s time to think about the type of PPC campaign you’re going to launch, specifically the PPC ad format. Right now, you have a lot of options, and the numbers may continue to add up depending on the ad network you choose.
To help you narrow down your choices, the following are the main PPC Ad format you can try:
Search Ads or Text Ads: These types of ads are displayed on search engines. They only show up when the searcher uses relevant keywords you are targeting.
Social Ads: These ads specifically appear on social media platforms such as Facebook, Twitter, LinkedIn, and more.
Shopping Ads or E-commerce Ads: Similar to search ads, these also appear on search engine results pages. The only difference is that the ad appears when the searcher is looking for products similar to yours.
Display Ads: These are the ads that appear on different parts of websites.
Remarketing Ads: This is a special ad that targets people who previously searched for your products or visited your website.
Keep in mind that you don’t need to stick with only one type of PPC ad. In fact, if your marketing budget allows, we suggest finding a mixed form of ads that may work together for your business.
Step 3: Choose Your Keywords For Your PPC Marketing Campaign
The keywords you target play a crucial part in your PPC marketing campaign’s success, especially if you’ll run a text ad. These are the search terms and phrases that users use to get to your site.
Take time in researching your PPC keywords as these will determine who will see your ads. To make your ad more effective, try to understand the search intent. Also, we suggest using long-tail keywords as they are more specific and targeted.
Choosing the right keywords allows you to reach the right audience and avoid irrelevant clicks that could waste your money.
Step 4: Write Compelling Ad Copy
Once you know which keywords to target, it’s time to create a quality and persuasive ad copy. This copy should be able to inspire people to take action. Show your product or your business a unique selling proposition. Beyond that, you need to make sure that it includes your targeted keyword. As mentioned, this will help you reach the right audience.
You also need to create a professional-looking landing page that matches your ad copy. This landing page should be relevant to your ad copy, engaging, and should also include your keywords. Don’t forget to add a strong call-to-action button to help you convert.
Step 5: Monitor And Analyze Your Results
At this point, you should already have launched your PPC marketing campaign. Congratulations! But your work doesn’t end there. You need to constantly monitor how your PPC ads are performing.
Pay attention to your ads’ number of clicks, impressions, click-through rate (CTR), conversion rate, and return on ad spend (ROAS). These metrics are usually readily available and updated in real-time on your ad network dashboard.
Using the mentioned data, you can measure and optimize your ad campaign and get the most out of your budget.
Start Your PPC Marketing Campaign The Right Way
When done right, PPC marketing is a powerful tool that can boost your business online. The steps above can help you easily start your ad campaign. But if you still need further guidance in your PPC journey, Be Global E-commerce Corporation is always ready to help you. Our PPC experts will help you craft a PPC marketing campaign that delivers results. Contact us today and let’s create a a PPC ad campaign that converts.
