Finally, you have realized the power of e-commerce for your business. You’ve integrated an e-commerce marketplace into your business and have started selling online. However, you shouldn’t stop there. The competition is fierce and the stakes are high online. You need to have E-commerce marketplace strategies to make your store stand out from the crowd.
According to a 2021 survey by Making Science, those who sell products on the e-commerce marketplace make 38% more ROI than those who just sell on their website.
However, you can only achieve such success when you understand and follow best practices for e-commerce marketplace sellers.
If you are looking for a marketplace tactic, you have come to the right place. In this guide, we will be giving the 5 best market marketplace optimization tips that can boost your sales.
1. Optimize Your Product Description
Want to sell more on e-commerce marketplaces? You need to write your production description the right way.
Your product listings are the first thing that your customers see when they browse your online store. So, make sure it’s well-written and has all the details that your customer needs for a more informed buying decision.
Your product description is your chance to show how your amazing products are. You want to highlight their features and benefits, as well as any unique selling points that make them stand out from the competition.
Finally, make sure your product descriptions are SEO-optimized. One way to achieve this is by using the right keywords and key phrases that your customer use when seeking products similar to yours. This e-commerce marketplace strategy allows your online store to show whenever your customer is looking for your product. You can be found easier not only inside the e-commerce platforms but also on the search engine results page.
2. Get a Review for Every Item You Sell
Dixa’s research revealed that 93% of consumers read reviews before making a buying decision. This is the reason why you need to encourage your customers to leave reviews on your products. When your customer sees positive reviews, they are more likely to trust your brand and products.
The algorithm of leading online marketplaces in the Philippines also loves good reviews. They prioritize products with good ratings over those products that received bad feedback. This exposure can help you reach a larger audience and boost your sales further.
However, you shouldn’t also fear negative reviews. There are ways for you to get something good on this kind of feedback. In our previous blog, we created a guide on how you can handle negative reviews with grace.
3. Invest in Product Photography
4. Ace Your Customer Service
Your product images are the only visual representation of your items in the e-commerce marketplace. This is why, it is marketplace best practice to make sure that every product images are high quality and professional looking.
According to Justuno, 93% of consumers consider visual appearance as the key deciding factor in making a purchase decision. If your product images are not appealing enough, you may lose a lot of opportunities to convert.
Utilizing multiple photos is a good online selling technique. Show different angles of your products and highlight their best features. Trust us — your customers love to see your product from different angles.
We also suggest adding a 360-degree vision of your products. This is a simple yet effective e-commerce marketplace strategy to gain your customer confidence and encourage them to buy.
Your customer experience is everything in e-commerce. According to a study by Emlifti, 86% of consumers leave a brand they trust after just two poor experiences. That means you can lose loyal customers in a blink of an eye if you don’t deliver what they expect. If you want to increase your brand loyalty, it’s a good e-commerce marketplace strategy to put extra effort into your customer service.
Make sure your customers are happy and satisfied with every interaction they have with your business. Respond quickly and professionally to all their inquiries. Don’t send templated messages. Instead, create a personalized response. Treat every engagement with your customer as an opportunity to not only show off your products but also demonstrate how you value your customers.
5. Sell on Multiple Marketplaces
This e-commerce marketplace strategy is critical in making sales. There are multiple e-commerce platforms in the country with a huge customer base. It’s best practice for e-commerce marketplace sellers to not focus on one platform.
Did you know that you can double your revenue by selling on multiple e-commerce marketplaces. As study by Making Science found that selling on two online marketplaces increases revenue by 120%.
By selling on multiple e-online platforms, you can reach a wider audience of potential customers. It also means that the more marketplaces you sell on, the more likely you can create a sale.
Sell More With the Right E-commerce Marketplace Strategies
You’re on your way to online success with these e-commerce marketplace strategies! We know that mastering these marketplace optimization tips may take a while, however, utilizing each one in your online business will give you the best chance to rise above the competition.
Don’t forget that Be Global E-commerce Commerce Corporation is here to help you sell more on online marketplaces. Our team can employ different online selling techniques to help you succeed online.
