With more than 900 million users worldwide, LinkedIn remains to be one of the most powerful tools for marketing. Different research in the past also revealed that LinkedIn is more effective for lead generation than other giant social media channels. This is why having a solid Linkedin marketing strategy provides so much value to any business. But, what if you don’t have enough budget to run LinkedIn ads?
Don’t worry, there are still ways to promote your brand on LinkedIn without spending a dime. In this article, We’ll show you how to use LinkedIn to promote your business for free. Sounds good? Let’s dive in!
Unleashing the Power of LinkedIn Marketing: 6 free ways to promote your business
It’s no secret that LinkedIn is a place for professionals. So, LinkedIn promotions and content look a little different when compared to other social platforms like Facebook and Instagram.
With that said, you might be thinking that promoting your business on LinkedIn requires a significant investment of money. But, this doesn’t have to be the case. You can still gain significant visibility on the platform by using free LinkedIn strategies.
1. Optimize Your Profile
Who would have thought that simple account optimization could bring you a competitive advantage on the platform? Set up your LinkedIn business account page properly. Use eye-catching and professional-looking images to attract attention.
More importantly, It’s a good practice to complete filling out all the details in your profile section. This way your audience knows what exactly is your business and the products and services that you offer. It’s a great opportunity for you to show off your brand, skills, and authority in your industry.
We also suggest making your descriptions SEO-friendly. Target relevant keywords to help you for greater chances of ranking on the search engine result page. Doing this also makes your page and profile easier to find through LinkedIn searches.
To seal everything up, add a call-to-action button. This button inspires your audience to take action. It’s also a great way to increase your engagement. You can customize your CTA button depending on your marketing goal.
2. Respond to Comments
Want to establish a strong connection with your target audience? Respond and engage with them in the comment section. Monitor your post and reply to comments to let them know that you notice and appreciate their effort.
To bring your engagement to the next level, it is also a good strategy to comment on your followers’ posts. You are doing this to show them that you are interested in their content, which can lead to further discussion. If you’re lucky, you can even find an opportunity for important collaborations or partnerships.
Don’t hesitate to send a direct message as well. It’s a good LinkedIn strategy to initiate conversations about business opportunities.
3. Join LinkedIn Groups and Be Active
There are also groups on the LinkedIn platform. The LinkedIn group is a hub that gathers people of the same interest and demographics. Joining groups that are relevant to your industry and demographics gives you opportunities to know what they are thinking. More importantly, being in a group gives you a chance to participate in discussions and establish yourself as a thought leader.
You can also extend your reach because LinkedIn allows you to message the members of groups you are in, even though you aren’t connected. It’s definitely one of the best free LinkedIn marketing strategies.
4. Show Authority by Posting High-quality Content
LinkedIn is a popular social media platform, but the percentage of website traffic that comes from LinkedIn is relatively low compared to other social media platforms. The reason for this is that members are publishing their stories directly on the platform, which is a brilliant form of free LinkedIn promotion.
Rather than focusing on driving traffic away from the site, members showcase their authority and expertise on the topic by publishing high-quality and long-form articles within the LinkedIn platform.
However, if you write long content, make sure to not go too long too often. The best practice is to share varying lengths of articles. LinkedIn suggested making your article around 500 and 1,000 words.
5. Use Varying LinkedIn Contents
Varying the types of content that you publish on your LinkedIn account is a good strategy to keep your audience interested and engaged. Aside from text-only articles, you can also use videos and images to visually highlight and promote your business.
Other unique types of LinkedIn content include question posts or LinkedIn polls, stories, live, and so much more. Try all these forms of content to promote your business on LinkedIn. If people are liking what they see, they tend to follow your company page.
6. Understand Your Audience Through LinkedIn Analytics
LinkedIn has a built-in analytics tool, and it’s completely free. This tool isn’t only for launching LinkedIn advertisements. It is also useful to understand your audience more.
Your LinkedIn analytics can provide you with a clear overview of your page and post-performance including your clicks, impressions, and social action. You can use this data to identify the topic that most resonates with your audience.
Get an Affordable LinkedIn Marketing Strategy from experts
As you can see promoting your business on LinkedIn for free is possible with the right strategies. You just need to be more creative and patiently engage with your audience. Of course, developing a free LinkedIn marketing strategy is easier said than done. That’s where Be Global E-commerce Corporation comes in.
Our team of digital marketers can help you craft a solid LinkedIn marketing strategy that boosts your brand awareness and leads. And the best part? You don’t have to break the bank. We offer customizable solutions that are tailored to your goals and budget.
