With 1.7 million uses in 2023, TikTok is without doubt among the fastest-growing social media in the world. The platform is constantly evolving and right now TikTok has become an important tool for marketing. Here’s the best part, TikTok has rolled out several updates and features to help brands and marketers.
Wondering which TikTok updates are essential for your business? We’ve got you covered. In this guide, we will discuss the 5 new and upcoming TikTok features that every marketer should know in 2023.
1. TikTok Shop Update
The TikTok Shop is the biggest update of TikTok for e-commerce business. This major update has made TikTok more than just a social media platform for short videos. TikTok Shop opened major new e-commerce opportunities to brands, retail businesses, and even content creators.
With the new TikTok Shop feature, you can now sell products directly on the platform. There are three ways to do this: LIVE shopping, Shoppable Video, and store creation.
The TikTok Shop has also widened the opportunities for influencers. The platform now allows its creators to monetize their content when they endorse products. Creators can browse the available products on TikTok Shop and select the ones they want to feature in their videos. They will receive a commission for each sale they generate through their links.
2. Fulfilled By TikTok
This is one of the latest TikTok updates in this list. In fact, as of this writing, the Fulfilled by TikTok feature is currently available only for TikTok Merchants in the UK.
The Fulfilled By TikTok is the logistic solution of the platform. Here, TikTok manages the end-to-end e-commerce process of your stores. This means that the platform stores, picks, packs, and ships products to the customers. This TikTok update allows the sellers to focus more on their products and marketing efforts.
3. TikTok Search Ads Update
If you are a marketer, be sure that you know what is TikTok Search Ads and how you can leverage it for your brands.
The TikTok Search Ads is a major update to its advertising platform. This new feature enables brands to display their advertisements in front of users while they search for relevant content. Like in other social media platforms, TikTok Search Ads are visibly labeled as sponsored, which helps users identify them as commercial content.
4. AI Content Label
The TikTok AI content label is a new feature on the platform that alerts users when a video has been fully generated by artificial intelligence. Here, the creator of the video must disclose if the video contains AI-made content. To do this, the creator must toggle “AI-generated content” when uploading a video.
TikTok warns that videos identified as AI but do not have the label will be removed from the platform.
It’s worth noting that TikTok won’t flag videos edited with AI tools. This only applies to content that has been generated entirely through algorithms without any human involvement.
This move by TikTok was made to address the growing concerns about “deepfakes” and AI-generated misinformation. The social media platform aims to build trust and alleviate the risk of technology.
5. A More Powerful TikTok Messaging Feature
TikTok is assembling a team called Team Social to grow its messaging feature. As of this writing the details regarding this TikTok updates are still vogue. What we know is that the platform’s parent company Byte Dance is hiring engineers and project managers to work on a specific social interaction team.
TikTok has already a messaging feature, so why is this an important update for marketers? Compared to other social media platforms, TikTok’s messaging feature falls short. By updating TikTok’s messaging capabilities, users will tend to spend more time on the app.
Furthermore, when messaging is incorporated to more advance features such as automation and bots, it will allow marketers to reach more audiences and increase engagement. They can respond to thousands of messages and improve the brand’s lead generation and sales potential.
Leverage TikTok Updates for Your Business
These are just a few of the many TikTok updates that marketers should be aware of in 2023. By staying up-to-date on the latest trends and features of the social media platform, marketers can maximize the impact of their TikTok marketing campaigns.
Are you looking for ways to boost your social media presence and reach more customers? Be Global E-commerce Corporation can help you. We are the most trusted e-commerce enabler in the Philippines. We help brands of all sizes succeed in the digital landscape through our comprehensive solutions. Whether you want appealing content, launch social media ads, or just want to sell more online, we have the skills and experience to help you reach your goals.
Contact us today and let us show you how we can take your business to the next level.
