E-commerce enablers are companies that offer end-to-end e-commerce services to help businesses succeed online. The definition of an e-commerce enabler here is clear. But we’re gonna drop here a truth bomb: many are still struggling to distinguish what exactly an e-commerce enabler company is and what it is not.
E-commerce enablers offer services such as digital marketing, web development, order fulfillment, and customer relations. However, these e-commerce solutions have somewhat made the term more ambiguous. For starters, the leading e-commerce marketplaces in the Philippines also cover these services.
So, how do you identify an e-commerce enabler company? On this page, we’re going to take a closer look at the enablers of e-commerce to properly understand what exactly such companies do.
E-commerce Enabler Vs E-commerce Marketplace: What’s the Difference?
E-commerce Enabler Vs E-commerce platform
The term E-commerce platform can be very ambiguous. But in this case, let’s define it as a framework where you can build your online shop. The most common examples are Shopify, WooCommerce, Magento, and Shopline.
While these e-commerce platforms help you keep your online store up and running, they still cannot be categorized as E-commerce enablers. These platforms only provide infrastructure to your store. You still need to handle everything else for your daily operations.
E-commerce Enabler Vs Marketing Platform
If you want to grow your e-commerce business, you need to market your brand and establish a deeper connection with your target market. Using different marketing platforms can help you with tasks.
For instance, Ahrefs and Semrush can support you in crafting an SEO strategy. MailChimp can send electronic direct mail. There’s also HubSpot that can manage your sales and customer relationships. However, these platforms are simply tools and software that can help you with brand marketing. Clearly, these organizations cannot be defined as e-commerce enablers.
E-commerce Enabler VS Third-party Logistics
Third-party logistics is a critical part of e-commerce operations. Logistic companies handle tasks from storing products to picking and packing them, to processing returns. Hiring a 3PL company allows you to efficiently deliver your products to your customers.
However, a 3PL company is not the same as an e-commerce enabler. As mentioned e-commerce enablers cover all aspects of e-commerce operations. A 3PL company can only assist you with the inbound and outbound logistics parts of your value chain, but not the rest. Also, these companies are only experts in logistics, but not in e-commerce.
E-commerce Enabler Vs Third-party Carrier
Carriers also play a huge role in every e-commerce. They take care of the last-mile delivery services, which means they bring the goods right to your customers’ homes.
Without carrier companies, e-commerce operations may not be possible. However, these companies cannot be defined as enablers of e-commerce. They are experts in handling and transporting products safely and efficiently, but they don’t provide any other services.
Partner With the Right E-commerce Enabler
An e-commerce enabler is a third-party service provider that offers a range of solutions to help businesses sell their products online. These solutions may include website development, payment processing, logistics, marketing, and customer service. However, it’s important to note that not all third-party vendors offering these solutions are e-commerce enablers. Some may specialize in specific aspects of e-commerce, while others may be general platforms that don’t cater to the specific needs of online sellers.
If you want to gain a competitive edge in the e-commerce scene, partnering with an E-commerce enabler may be the right choice for you. Be Global E-commerce is the most trusted enabler company in the country. We help businesses of all sizes succeed in the online world. We offer customized and comprehensive e-commerce services that match your needs.
Contact us today and let the team of expert handle your e-commerce operation.
