Twitter Blue, the subscription service of Twitter is finally here in the Philippines. This new system may change the way we use Twitter, especially for digital marketers and business owners out there.
Twitter’s decision to introduce a paid verification option has caused controversy worldwide. Before, the accounts were manually reviewed before being awarded the coveted Twitter blue check mark. However, with the new subscription service, users may need to pay a monthly fee to enjoy the feature.
You may or may not like this new Twitter subscription service. But before you make a move that could affect your Twitter marketing strategy, it is important to know the whole story. After all, Twitter Blue is more than just about the blue badge. It also brought new features that you can leverage for your next social media marketing campaign.
On this page, we are exploring what Twitter Blue is and what benefits it can bring to your business. Do you think this new subscription service is worth getting? Let’s answer that here.
What Exactly Is The New Twitter Blue?
Do you know that it’s not the first time that Twitter launched Twitter Blue? It was first launched in July 2021 but many people do not even know about it. Only after its relaunch in November 2022 under Elon Musk’s ownership that it caught the attention people.
Essentially, Twitter Blue is a subscription-based service for social media to its users. When a user, signs up for this service, they will access a new range of features that are not available to users with an unverified account. Unsurprisingly, one of these features is the most sought-after Twitter check badge that is displayed next to the user’s account name.
To be clear, the Twitter Blue feature is completely optional. This means that regular users can still access and post tweets on their accounts. You can think of it as a paid add-on feature that lets you access exclusive Twitter features.
9 New important features of Twitter Blue for marketers
By signing up for Twitter Blue, users can get access to several new features. Let’s take a look at some of the important features of Twitter that may bring your Twitter marketing campaign to the next level. Keep in mind that we might expect exciting new features to be added to Twitter Blue in the near future, especially with several hints from Musk’s tweets.
1. The New Twitter Badge Checkmark
Before a Twitter account gets the Twitter badge, it may still need to undergo verification and should meet the Twitter standard. It’s worth noting, that Twitter blue subscribers who receive the Twitter checkmark will not be subject to the “active, notable, and authentic” criteria review that was previously required. This can be good news for some as your account has more chance of getting the badge.
There are three types of verified accounts on Twitter Blue. These are the following:
- Blue Checkmark: The blue check means two things: an account was verified under Twitter’s previous verification criteria (active, notable, and authentic), or the account is actively paying for Twitter’s new Twitter Blue subscription
- Gold Checkmark: This badge is for official business accounts that were verified by Twitter.
- Grey Checkmark: The grey checkmark indicates that an account represents a government institution or official, or a multilateral organization.
An account can also have an affiliate badge, which indicates that an account is connected to an organization on Twitter. This features the profile photo of the verified organization. Depending on the type of account, affiliates can also have blue, gold, and grey Twitter checkmarks.
2. Longer Tweets
Are you tired of being restricted to 280 characters? Then, Twitter Blue might be for you. Subscribers are allowed to Tweet up to 4000 characters. You can even compose longer tweets within a Quote Tweet or reply.
All the standard functionality, like posting media, creating polls, and using hashtags, still applies. Furthermore, every Twitter user can read longer tweets, but only Twitter Blue subscribers can create them.
3. Longer Video Uploads
Twitter Blue now lets subscribers share up to 60-minute-long videos on the web (twitter.com) and up to 10 minutes long on iOS and Android. What’s more, the social media platform allows 1080p resolution and up to 2GB file size. This is a great opportunity for marketers to create a more impactful content on Twitter.
4. The Edit Tweet Feature
The Edit Tweet feature has been highly requested by users for years. It is finally here but only Twitter Blue subscribers can unlock and benefit from this feature. As the name suggests, this feature allows users to make changes to their published tweets within 30 minutes.
With this new Twitter feature, users can update their tweets, tag other accounts, or re-arrange all the media they have attached. Keep in mind, however, that this only applies to original tweets and quote tweets as of this writing.
Marketers and social media managers who want to maintain accuracy and relevance to their content will definitely benefit from this feature.
5. The Undo Tweet Feature
The Undo Tweet is another feature that can help maintain the quality of your content on the platform. This Twitter feature lets you retract your tweet after it has been sent but before it becomes visible to your followers. It is different from the edit feature. This allows you to edit preview, and revise your tweets before they are posted for the world to see.
Once the undo period is over, the tweet becomes viewable to your followers. With the Undo Tweet feature, marketers and social media managers can have more peace of mind when posting on Twitter, knowing they have a second chance to catch any mistakes or make any necessary changes before the tweet goes live.
6. Twitter Blue Bookmark Folder
Twitter’s Bookmark Folders feature is definitely a game-changer for those who like to save and organize tweets for future reference. Here, subscribers can save tweets into folders for efficient discovery in the future. Twitter allows an unlimited number of bookmarks and folders. This is a great feature to streamline your workflow and increase productivity.
The bookmark folder you created will be kept private. This only means that you are the one who can see and access your saved tweets.
7. Prioritized rankings in conversations
This feature is straightforward, but it can be very useful for marketers out there. It prioritizes the replies you receive on tweets that you interact with. This is important as it helps you to stay on top of the most important conversation. You then can identify and respond to inquiries, complaints, and other feedback to your brands.
8. Top Articles
Want to know the type of content your audience wants to see? The new Top Articles feature of Twitter might be the answer to your article. This feature provides a shortcut to the most-shared articles in your network. It also automatically lists the most popular articles from the users you follow and the people they follow too. This feature might help you understand your audience more and let you stay up to date on the latest trend in your industry.
9. Dedicated Customer Support
Subscribers of Twitter Blue receive a dedicated support team to handle certain issues. This sounds important feature; however, Twitter limits the support for subscription-specific issues only. Still, this is a very useful feature as it can help you troubleshoot special and incoming features of Twitter Blue.
How much is Twitter Blue in the Philippines?
The new Twitter Blue subscription service will cost PHP 440 per month for users that subscribe via the web platform. Those who subscribe using iOS and Android will have to pay a higher fee of PHP 660 per month. Twitter Blue subscriptions are paid on a monthly or annual basis.
Is Twitter Blue worth every money?
Marketers and social media managers may find Twitter’s blue feature to be useful. Apart from the Twitter checkmark badge, other features such as longer tweets, longer videos, edit feature, and undo feature are very noteworthy. These can help marketers increase their productivity and can improve every content on social media. It is also worth noting that Twitter blue may launch more useful features in the future.
However, before making a move, you should consider the subscription cost. Keep in mind that this is a recurring fee you will have to pay. It is important for marketers to evaluate their needs and assess how much value they can have from the Twitter Blue features before deciding whether to subscribe.
Level up your Twitter Marketing Strategy with an expert
While Twitter Blue is a very useful tool for your social media marketing, your strategy should not stop at subscription only. You should know how to take advantage and give your brand an edge over the competition. This is where Be Global E-commerce steps in.
Level up your Twitter marketing strategy with the help of our expert team. We have an entire team of digital marketers that can help you increase your social media presence and convert more leads.
Whether you’re new to Twitter or looking to revamp your current strategy, our team can provide customized solutions to meet your business needs. Let us help you take your Twitter marketing to the next level and achieve your business goals.
